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Symphony Testimonial – SSRC from Symphony Team on Vimeo.
Transcript
David: The Forward is a one-hundred and eleven year-old media company started as a Yiddish-language daily, focused on helping Europen immigrants assimilate to American society.
Aram: My name is Aram David. I am the webmaster of The Forward. Before the website we were only able to reach a small sample of people who either subscribed to the paper or were in some of the select distribution areas. Now because of Symphony's ease of use and our ability to put content up very easily we are able to reach an international audience.
David: The choice of a really good CMS is fundamental to our focus on the website. We need non-technical personell to have a very user friendly backend.
Aram: It's so easy that writers who have absolutely not technical ability whatsoever can go in and without any training and publish stories.
David: It's almost amusing, if not ludicrous, to consider the Forward website before Symphony compared to after. With Symphony we were able to instantaneously [train on swarm] Forward.com into a state-of-the-art newspaper website.
Aram: When building from the ground up you have infinite capabilities. Another great thing about Symphony is that there is no ceiling — we can really custom-tailor it to us specifically. We made this enormous leap thanks to Symphony in the matter of a few months and we were able to win [awards].
David: A Webby; we have won a Web Marketing award; we have won an Internet Marketing Association award... I can't extricate Symphony from the importance of what we were able to achieve.
Aram: There would be no website without Symphony.
David: The best things about Symphony are that it is easy to use, it was cost-effective to deploy, and it will grow with us. We can't envisage any needs that are going to have that we won't be able to integrate using the Symphony platform.